This blog series will attempt to make
a case for MFP and other office product dealers to reevaluate how content
management offerings can play into their business model and increase their
overall profitability.
The first step in this is identifying the differences in
the technology landscape, as well as the usage of these devices in the modern
work environment. These differences can be boiled down to:
- Ergonomics and mechanics of sharing a centralized machine. (bottleneck issues)
- Technical limitations - compression, image issues, network traffic, and automated extraction
- Business compensation models don't allow for consultative sales, both in refining skill sets and in practice.
In part three of this four-part series, we'll look at how technical limitations are changing.
The technical issues behind sharing
the copier machine to scan documents have now become less problematic, as there
are several issues which have also been addressed in recent years.
The first is that networks now can
handle more bandwidth and traffic than ever before. Internal networks running
gigabit switches are a far cry from the 10MB networks that were prevalent.
Because of the way that MFPs traditionally handled image traffic, this could
create a bottleneck (think fire hose quantity through a garden hose) in
delivering the scanned image to the desktop of the user. In addition, MFPs are
smarter now, with embedded hard drives and embedded processing engines, which
means that they are sending compressed images, as opposed to the original
uncompressed image which was needed for image processing later.
In addition, creating web ready
images, and enhanced image processing requires grayscale images, which further increased
the potential load on networks. Gradient contrasts, highlighting, and other
paper handling mechanics and activities before the paper was scanned required
higher resolution images to be processed, potentially through a grayscale
processing engine to intelligently extract the text.
Automated processing, which is
critically important, requires a quality image, and until recently, documents
weren't created with the idea that they would be scanned. Some automated
processes might include bar code extraction, zonal OCR, or text extraction with
pattern matching.
This brings up another point
regarding the quality of the images, and speaks to the fact that paper handling
now often assumes that scanning is the ultimate destination and office
practices are changing with regard to how (or how often) papers are grouped
together via staples, or binding, or other activities which make document
preparation for scanning more time intensive and costly.
Another drawback that
precluded the use of MFPs earlier was the need to adjust settings to handle
documents, which required the ability to see the image as it was scanned to
ensure that a clear, readable image was produced. Now that paper handling has
matured, and documents are scanned earlier in their lifecycle, batch controls (i.e.,
number of pages scanned, grouping documents by document types) and "rules
based" routing, if the image produces unreadable text, can allow for easier
quality check points. When used in an ad hoc scanning environment, this isn't
as critical as a production environment, but the right methodology now gives a
methodology to take advantage of the high processing speeds that a quality MFP
allows.
Our next post will round out our discussion of the new landscape of opportunities for MFP and other office product dealers in the world of document/content management.
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