That was actually the name of it. Led by Anna Wilson and Monty Powell, two amazing artists from Nashville, we wrote a song. It was an equalizer in a room of folks with different backgrounds. AIIM attracts records managers, attorneys and technologists from a wide variety of backgrounds. There are service providers, end users, strategists and analysts, and invariably you can go from feeling like you are on top of the industry to, "I've still got so much to learn", in a few hours. Using music and songwriting as a way to bridge the gaps in everyone's learning curve was a hilarious way to get the conference started. Along the way, they offered some general rules of engagement in collaboration that were transferable to the rest of the sessions in the conference. The chorus went like this:
The Sessions: GDPR, Analytics, and Culture
GDPR was a huge focus, especially for international companies. Essentially, this formalizes the protection of personal data of Europeans and aims to give control back to citizens and residents over their personal data. The fact that this coincided with the Zuckerberg testimony to congress made it even more relevant. GDPR was adopted on April 27, 2016, but goes into enforceable effect on May 25, 2018, so international companies need to ensure that there is now a single set of rules that apply across the board if they possess any information about any European citizen. According to the European Commission, "personal data is any information relating to an individual, whether it relates to his or her private, professional or public life. It can be anything from a name, a home address, a photo, an email address, bank details, posts on social networking websites, medical information, or a computer’s IP address."1
In social media, search engines, and media sites, you can see these predictive analytics at work with targeted marketing based on preferences. All data can be used to create a series of rules when certain criteria are met. If you buy cereal, you will likely need milk, so the rules or algorithm would present milk ads to cereal buyers. This can be applied to business logic, too. Computers can now learn how to do repetitive tasks so that humans, the most sophisticated organic computer, can be optimized to only deal with situations that can't be programmatically resolved. Humans were presented as the most powerful organic computer processor in existence. Using humans to do these repetitive tasks is an inefficient use of computing power. This translates into moving toward "designing" work instead of "doing" work. This will continue to underscore the need for companies like ours to be involved in business process mapping.
On the final day, the keynote was presented by Mike Walsh, a futurist speaker, who advised that these changes aren't optional. Without going into a discussion about electronic devices for children, he eluded to the fact that predictive engines are already serving up the next video on YouTube, and so on, which is going to create a culture that expects information to be presented to them. It's rare that these kids channel surf to find something to watch. Pertinent and meaningful items are presented to them based on their recent choices, and that same level of intelligence is going to be expected in the workplace.2
— Mike Walsh
1 From <https://en.wikipedia.org/wiki/General_Data_Protection_Regulation>
2 From <https://www.dropbox.com/...preview=20180412+AIIM+San+Antonio+Summary.pdf>